WHO WE ARE: The Basketball Factory is an organization founded on development.

We have developed our program on a foundation of the love of the game. We’ve fortified it with our passion for developing players. We want to help them develop into the best basketball players they can be.

At The Basketball Factory, we offer quality and committed basketball training for players of all levels. Our goal is to use our experienced trainers to help shape and produce fundamentally sound basketball players.

We take players who play hard, understand the game, and are capable of competing at a national level. We give them the basketball training they need to improve their game—and reach their full potential.

We work with all age groups—both boys and girls—with a range of skill levels from beginner to advanced, and use intense, innovative skill development training methods from our experienced trainers that focus on consistently improving players’ basketball skills.

At The Basketball Factory, we know it’s not all about what happens on the court physically. We also work with our basketball players on their mental performance, focus, and confidence to help them become the most well-rounded players across the board—and in the game.


The Basketball Factory has an elite training staff that brings both collegiate and professional experience to our team.

Not only will our coaches improve a player’s skills, but they also work on increasing their basketball IQ. Especially when it comes to basketball for kids, understanding the game may be even more important than physically growing in skill—it’s not all about just knowing how to shoot the ball—but also when to shoot is just as important.

Our team is hand-picked because of their love for kids and their ability to connect and bond with the players in ways that encourage and inspire.

With the blend of competence and knowledge of the game of basketball mixed in with the passion and enthusiasm for the sport, our trainers help create the best development-friendly environment for our players to learn—and grow their love for basketball, too.


Having the right tools makes all the difference.

As an athlete in training or as a basketball team working towards a win, you want to make sure that you are not only working hard but working smart.

Whether on the court or in the gym, proper basketball equipment can help you maximize your time in training to get the most out of your effort. Being able to do that has a lot to do with the equipment that you have on hand. If you want to play at an elite level, you need to train like it.

Not only do we have basketball equipment to help with the standard aspects of the game like skill development, strength, and conditioning, but we also offer unique options that can help improve a player’s in-game performance from an analytical standpoint.

Train like a Pro to Become a Pro: Other basketball programs can’t offer specialized training equipment simply because they don’t own their facility like TBF does.

We take advantage of our gym and utilize pro-level technology to substantially expedite the learning curve. With today’s modern technology, our athletes can train with advanced equipment for an unbiased analysis of their game.


We use the The Basketball Factory development system, founded by our director, Kevin Houston, who has had the privilege and experience of playing basketball at every level of competition.

With extensive experience in youth development, Kevin also uses his basketball knowledge to build this successful curriculum, producing amazing results over the last seven years.

Through The Basketball Factory’s development system, Kevin and his team of experienced sports trainers teach the same shot mechanics, ball handling, offensive moves, positioning, defensive fundamentals, and footwork that are taught to today’s collegiate and professional athletes.

Through our program, we strive to assist every athlete to reach their full basketball potential as a player. We aim to inspire our athletes to not be afraid of setting lofty goals—and then working hard to attain them.


We have all heard it before: Practice Makes Perfect.

At The Basketball Factory, it’s no different. Every basketball player who comes through our program knows that repetition is one of the best methods to improve a skill over time.

Capitalizing on that theory, we offer the best basketball equipment, facility, and training—as well as trainers—to help maximize your practice time. With TBF, repetition results in real rewards on the court.


When it comes to confidence in basketball—no matter which level you play at—there is nothing unusual about lacking it or losing it. It happens to even the best of professional players.

However, this lack of confidence can lead to a basketball crossroad.

As a player, you can either overcome it by building confidence in training—OR—you can quit.

At The Basketball Factory, we want to know: Do you want to be a winner or a quitter?

The best way to build confidence in basketball is through game-like drills that translate well on the court.

TBF trainers have played the game at both collegiate and professional levels, which means they know—from experience—the drills that can help in that exact moment.

Their experience can make a difference in bringing out the best in every player that participates in our program.


Over the years, The Basketball Factory has been fortunate to train some of the best players in New Jersey.

We’ve worked with players that have EARNED full basketball scholarships to top colleges and universities.

Not only can our gym help bring you to your dream school, but we also have schools come into our gyms to train with us.

We’ve worked out with basketball programs—like Rutgers, St John, Seton Hall, Holy Cross, Bucknell, Fairleigh Dickerson, St Bonaventure, St Peter’s, Cornell, Creighton, Bradley, Marist, Syracuse, Texas Christian, UNC-Charlotte, Cincinnati, St Joesph, Northern Iowa, and George Washington—and so many others!